Discovery ticket for the Bernese Oberland

Around 65 partner railroads offer a low-cost way to discover the Bernese Oberland with the Berner Oberland Pass. Tourists from Switzerland and abroad can use public transport flexibly with the savings ticket and benefit from discounts and reductions with numerous partners.
We were able to add a new chapter to our long-standing relationship with the customer by delivering a refreshed design, new features and a smoother navigation.

The ambitious team behind the ticket is continuously looking for optimization opportunities for the product and international marketing. An increased focus on the digital advertising market with targeted SEO and SEA measures, reinforces the importance of the website as a target medium. In close cooperation, we created a concept for a clear user journey and new interaction possibilities that round off the offer.

On the website, visitors effortlessly learn about the benefits of the offer and find all the necessary information on how to buy and use the ticket. At the same time, it provides a useful source of inspiration for excursion destinations.

Following the customer’s decision to make their service available year-round, we were tasked with designing a more detailed and precise experience to help their target audience—primarily tourists from abroad—plan their trips and check the availability of services during their visit.
This was achieved through an enhanced system of filters and a comprehensive, easy-to-read transportation calendar that displays year-round availability and exceptions.

Additionally, the menu navigation has been redesigned to support multi-layered navigation and to accommodate the site's future growth.

To avoid unpleasant surprises, travelers receive daily updated information on the weather situation at the excursion destinations. Our specially created icons show the weather in all its facets: from bright sunshine to thunderstorms. Nevertheless, the Bernese Oberland, with its endless range of activities, is worth a visit in any weather.